Hi, I'm Michael Jay!

I'm a health and wellness business consultant with 25+ years of experience as a creative and wellness business owner.

Every day, I help yoga teachers turn their passion into a sustainable business and guide others to transforming their lives through the art of yoga and meditation.

For the past 13 years, I've been running an award-winning wellness business and one of the most prominent yoga studios in Canada. I believe in sharing this experience to help others like me pursue their dream and actually succeed.

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What is holding you back from running a successful yoga business?

You see, I believe that it takes a combination of 5 things to succeed:

​I've seen both sides of the coin...

From living in the trenches while running Open Yoga Studio for the past 12 years to learning how to make it tick properly (and all the ups and downs that have come along the way).
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I experienced firsthand the joy of being a successful entrepreneur and running a thriving business that allowed me to live a life of purpose, wellness, and deep fulfillment, while providing stability and a comfortable living for myself and my family.

This experience has 'helped me help' so many others in pursuing their dreams of building a strong, profitable wellness business.

Thank you Michael for all the guidance you have given us! Your background of owning and running a successful studio helped give us proper insight into how to run a drop in studio of similar nature. The small adjustments made a huge difference and little things took us a long way and onto the right path. Things feel more organized and are placed in a much better structure, leaving me feeling at ease and with more confidence! I will continue to get guidance from you as we grow and continue along our path. You’ve helped us so much! Thank you!
    - Carrie Bailey, ​ZenDen Meditation
I started working with Michael after I purchased a new fitness business. His advice and expertise from years in the industry have been incredibly valuable as I bounce ideas off of him and figure out how to best grow my business. Together we set goals and deadlines, and our weekly check-in’s help keep me accountable. It’s awesome to have someone point out things to consider which weren’t on my radar and keep me focused on the task at hand. I feel really lucky to have Michael on my side and I am confident that my business will reach new heights with his guidance.
    - Marisa Moody, Ultrafit Bootcamp

What I Do

Consulting

Helping yoga business owners learn exactly what it takes to build a strong, profitable yoga business.

Online Classes

Sharing the spirit and joy of yoga and mindfulness meditation through classes, workshops, and retreats.

Digital Content

Creating audio and video content to help others practice yoga at the comfort of their homes.
For updates on my exclusive workshops and retreats, make sure to join my mailing list.
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What Separates Me From the Pack?

Aside from the fact that I live, breathe, and teach yoga...

25+ Years of Experience as a Creative & Yogi.

As much as it pains me to say this, the hard truth is that most community studios don’t last. I was fortunate enough to survive two major difficult downturns in the economy with my business.

As a creative, I understood how important structure is and I applied it to every aspect of my business. As a business owner, I learned and mastered the art of contract negotiations, best hiring practices, sustainability, and how to manage a business.

Over the years, I have helped other businesses successfully launch and some re-launch their struggling businesses while winning 17 community biz awards.

Hired as a Yoga Teacher. Then Hired Yoga Teachers.

I have been on both sides of the industry. As a contract yoga teacher and as a boss and studio owner.

I've learned this the hard way, inside and out, so I know exactly what it takes to create the necessary structure which enables yoga businesses to run smoothly while also assembling a top-notch team of instructors as well as students.

As such, I mentor, train and empower yoga instructors and studio owners to build classes and a following of yoga students while having retention and sustainability.

Cracked the Code to Making Studio Businesses Profitable!

I've developed a pricing structure that creates consistent revenue and takes the pressure off of a yoga business owner. I've tested in a dozen times, failed even more times, but found success in the end, which I am willing to share with anybody walking in those same shoes.

It took me 15 years of trial-and-error to truly understand the marketing cycles in the yoga industry. When to run promotions, how to promote events and holidays.

Altogether, I have managed to build my own tools to building successful classes and today I'm empowering instructors and yoga teams to do the same.

And I just love doing what I do! Every single day!

Michael, was my first Yoga teacher in a studio setting and I can’t even begin to express how much his teaching inspired me. His fun and engaging classes sparked the desire in me to also teach Yoga and then later to open my own studio, and now lead Yoga Teacher Trainings, I very much modeled my studio after what he created at Open Space Yoga – a welcoming and inclusive environment. He has continued to be a mentor, business advisor, and friend to me over the years, always ready with advice or to just be a sounding board. I still continue to learn from him and am now enjoying working with him on projects where we can together share our love of Yoga and our businesses with others, including Yoga teachers-in-training. I feel lucky to have found such a gifted and generous teacher!
     - Kim Sheridan, Lahari Yoga and Wellness

Let's embark on a new journey of wellness and success. Together!

Join my ever-growing community of yoga students, teachers, and business owners.

I look forward to meeting you!

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